Employer branding the Web 2.0 way
Employer branding means involving employees in the communication and characterization of a company’s brand. Many companies have moved employer branding into the world of social media and “Web 2.0”. [ go]

Winning the War
Over the past decade, employment branding has increasingly become the critical issue for human resources thought leaders. Recently, the buzz has become almost deafening, although the concept itself is only vaguely understood by many. [ go]

Focus Groups: 7 Steps to Defining your Unique Employment Brand
To determine the parameters of a distinctive employment brand, it’s necessary to undergo a comprehensive evaluation process. This includes analyzing previous results, setting goals, defining a possible employment brand, substantiating the employment brand proposition and, possibly, conducting a focus group. [ go]

Attract and Retain Top Talent
2010 Opportunities Push Lower Mainland Companies To Re-evaluate Their Ability To Attract & Retain Top Talent [ go]

Employer branding using employee branding
Employer branding, the darling of the human resources marketing machine, now includes employee branding. [ go]

Being an Employer of Choice
Every employer wants to be considered an employer of choice given today’s shrinking labour force and employee shortages. This is a fancied-up way of saying that the company is a great place to work. [ go]

The next frontier in the war for Canada’s talent
A positive and successful employer brand leads to greater retention and recruitment of top-notch employees and results in overall higher company productivity. Now let’s talk about the next step... [ go]

Benefits of employer branding
Employer branding helps companies attract and retain high performing employees. If your company wants to succeed in an increasingly competitive marketplace, leveraging employer branding may help. [ go]

The Four Ps of Hiring: HR Takes a Lesson from Marketing
Every independent business owner knows that competing against the big boys for top talent has always been tough contest to win. With their well-recognized brands and rich benefits packages, large companies seem naturally to have what it takes to attract and retain great employees. [ go]

Keeping It Real
I recently got an email from a friend working for a company newly ranked on Maclean’s magazine’s “Canada’s Top 100 Employers” list: “Who were they comparing us to – federal penitentiaries? [ go]

Building an Internal Brand
While recently on a trip down in the US, I was asked to participate in a taste test for Coke vs. Pepsi. Really… taste tests are still around. And this got me thinking about branding and how HR can make a difference to a corporate brand. [ go]

Wikipedia & Your Employer Reputation
Yes, yes, Wikipedia is not exactly the latest technology, but it still delivers on providing the latest information on anything, including your organization and its reputation as an employer. [ go]