Recruitment strategies: try recruiting non-traditional employees

Recruitment strategies become vital in a tight job market. Many companies succeed with recruitment strategies that include hiring non-traditional candidates.

• 1-800-Flowers meets peak period demands by hiring teachers and retirees on a seasonal basis.
• IBM turned to the National Technical Institute for the Deaf to find precision machinists. IBM also runs a recruitment program designed to recruit employees with disabilities.
• Concentra, a manage healthcare company, actively recruits the spouses of military personnel.
• Trade unions turn to National Association of Women in Construction to help them cope with the skilled labour shortage
• Alpine Access sets itself apart from traditional call centres that hire young male workers. The company instead focuses on hiring stay-at-home parents and retirees.

Sources for non-traditional employees include:

• Family, friends and contacts of your current employees
• People looking to immigrate -- try global recruitment
• Recent immigrants
• Former employees
• Homemakers
• Stay-at-home moms and dads
• Students -- high school, college and university
• Older workers -- those in their 50s often struggle to find jobs after layoffs, in spite of their tremendous experience
• Retired workers and semi-retired workers
• Military employees and their family members
• People with disabilities
• Ethnic minorities
• Newcomers to your community
• Telecommuters
• Part-time workers

By looking beyond the traditional job market, your firm may be able to overcome the skilled labour shortage.

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