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Marketing & Customer Analyst

Edmonton, AB
Full Time
3 days ago
Company: Finning International Inc.

Posting End Date: Aug 09, 2019

Number of Opening: 1

Worker Type: Permanent

Position Overview: Are you passionate about marketing and finding new ways to grow business? Do you consistently think from the customers' point of view?

Reporting directly to the Director, Marketing Insights, you will apply your in-depth understanding of marketing analytics and your ability to synthesize it to build and deliver meaningful presentations back to the business. Your work will determine the right questions to answer and build meaningful recommendations to our Marketing and Product Managers, enabling them to put the customer first and improve our business.

You will play a key role in measuring and analyzing customer data from our CRM system, understanding lost sales and other competitive market data. You will also be generating business reports to arm Finning's Sales and Marketing teams with the right information to grow market share, and working with key stakeholders to ensure internal needs are being met.

Job Description:
Customer Data insights:
  • Using current and historical customer data to develop meaningful insights into how to improve future business outcomes
  • Developing lead / compelling reasons to call for our sales staff through the our CRM data

Reporting & Analytics:
  • Responsible for building visual reports and storyboards that give insights to Sales and Marketing, Product Managers to develop new sales and marketing strategies
  • Provide visual reports / storyboards and analysis to measure the effectiveness of the sales funnel and sales territory management
  • Compile data / scorecards on customer metrics and adoption of key customer solutions
  • Provide adhoc analysis to product managers to support in sales strategies and to garner support with Caterpillar
  • Using Robotic Process Automation (RPA) and other tools to automate the creation and delivery of reports

Project Initiatives:
  • Work on teams will be a key part of this role.
  • Providing analytical support in key initiatives in the area of sales excellence
  • Working with business subject matter experts to unearth key findings that lead the organization forward

Stakeholder Management:
  • Work with key stakeholders in the business to understand where we have a specific opportunity to gain, sustain market share or develop a market that didn't otherwise exist
  • Ensure internal customer needs are met (Marketing, Product Managers and Sales)
  • Capturing Voice of the Customer (VOC) through surveys, lost sales reports and field research
  • Support Product Managers to tailor sales strategies and provide recommendations for marketing campaigns
  • Responsible for effective work environment which contributes to achieving business goals and objectives
  • Represent the company in an ethical and professional manner, and maintain confidentiality

Specific Skills & Knowledge:
  • Strong analytical and problem solving skills
  • Excellent attention to detail
  • Concise and clear written and verbal communication skills, with an ability to adapt to the needs of specific audiences
  • Solid time management, planning and prioritization skills, with an ability to manage multiple task and priorities concurrently
  • Solid organizational, interpersonal and customer service skills
  • Resilience, with the ability to adapt under changing business priorities
  • Strong team player
  • Ability to continue to learn and develop
  • Strong working knowledge of tools, languages and methodologies related to market and competitive analysis
  • Understand the potential and limitations of information technology
  • Track record of being a high performing employee
  • Strong business acumen
  • Ability to recognize symptoms, determine causes, and identify potential solutions
  • Understands and adheres to Finning policies and procedures, including safety

Education & Experience:
  • Bachelor's degree in a related field
  • 5+ years' experience producing and presenting actionable market insights
  • 5-7 years related business analysis & support experience in a complex environment
  • Significant experience in sequel and data queries
  • Experience with online/web analytics and the development of reports, metrics and dashboards using tools such as Tableau and other leading applications
  • Experience working with Senior Managers to both understand business needs and present recommendations

We are committed to diversity at Finning, to building and sustaining a diverse and inclusive workforce and as an equal opportunity employer we encourage applications from all qualified individuals. Finning does not discriminate against applicants based on genders, races, national and ethnic origins, religions, ages, sexual orientation, marital and family status, and/or mental or physical disabilities.
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