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Marketing Manager, Upsell Strategy

Reference ID: MAR04310-17

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Job Location icon
Calgary, AB
Job Type icon
Full Time
Job Category icon
Sales and Marketing

Position Overview:

The Market Manager, Upsell is an exciting opportunity within the Consumer Home Solutions Lifecycle & Upsell Marketing team, focused on executing our marketing offers & strategy at TELUS.

The Team: The Home Solutions Lifecycle & Upsell Marketing team is a fast-paced, dynamic, and collaborative team responsible for Lifecycle Programs, Base Management, and Customer Value Analysis. We lead strategic programs to build world class customer value & engagement.

The Role: We are looking for an energetic, motivated individual for this highly visible program. If you have strong strategic & analytic skills, project management and business planning, this could be the right opportunity for you.

What you'll do in this role:
    •Execute upsell offer strategy, including mass offers and test & learn streams •Analyze existing performance and identify opportunities for improvement and optimization •Leverage customer insights and customer base analysis to improve upsell •Support the development and execute a detailed campaign strategy and delivery plan for hand-off to GTM (Go-To Market) teams for campaign realization and in-channel execution


What you bring to the role:
    •Demonstrated experience developing innovative programs based on customer insight and quantitative analysis •Experience using analytic tools (e.g. Excel, Tableau, etc.) and ability to provide frameworks for others to provide meaningful insight •Background in wireline products (IPTV, high-speed internet, home phone) will be considered an asset •Passion for working in a highly collaborative team culture •Proven marketing experience in a complex and matrix organization •Proven ability to create a business case to support strategy, including completing a sound financial analysis •Strong quantitative analytics •Track-record in both strategic planning and tactical execution •Experience leading cross-functional project teams •Ability to work in a fast paced environment, and prioritize multiple in-flight projects •Continuous improvement mentality - challenging the status quo •Strong presentation and communication skills (with experience interacting with senior leaders in a large organization) •Strong bias to action with the ability to work independently to produce the required results •Undergraduate degree (preferably business or marketing) •MBA and/or consulting background an asset •3-5 years of marketing experience

Who is TELUS?

We're a high-performing team of individuals who collectively make TELUS one of the leading telecommunications companies in Canada. Our competitive consumer offerings include wireline, wireless, internet and Optik TV™. We also deliver a compelling range of products and services for small, medium and large businesses; and have carved out a leadership position in the health, energy, finance and public sector markets with innovative industry specific solutions.

Everyone belongs at TELUS. It doesn't matter who you are, what you do or how you do it, at TELUS, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.

Do you share our passion?

At TELUS, you create future friendly® possibilities.

At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.

Posted: October 17, 2017
Closes:November 21, 2017